When think about a certain item, do you think of a brand name associated with it? If you do, then that is called branding. Take for example when you think of shoulder bags. Do you think of Coach or Louis Vuitton? What brand was more familiar to you?
This is what we want to accomplish with your business/company. Imagine if people think first of you and the impact it can have on your business. This is some pretty good stuff right here. But it also needs to be done right and constantly.
So what is branding? According to Business Dictionary, “it is the process involved in creating a unique name and image for a product in the consumers’ mind. It is mainly achieved through advertising campaigns with a consistent theme.”
To sum it all up, they advertise with a specific theme. And once that theme comes on, you know it’s them. The good thing about it is this can be done with almost all companies. Not just the giant ones. Even a startup can take this marketing strategy and build a pretty decent portfolio and income.
In marketing, branding is not about getting your market to choose you over your competitors. It is actually about getting your consumers to see you as the only solution to their problems.
So that’s two separate goals with a single target. Get more consumers and retain them for your company.
When you think of the internet, do you think of Google? Well, if yes, then that’s really good branding for them. Do you know that there are a number of search platforms just like Google and some perform better than others? If your answer is no, then they have just achieved both goals of branding. This is what top marketers aim for. Branding of their companies.